For this brief, I took total creative freedom to fabricate album artwork and supplementary promotional pieces for the new indie (and totally fictional) band – ercu. I wanted to design a range of items for this band that would be used across digital platforms and physical printed mediums.

The imagery used for most of this project is AI generated and such allowed me to instantaneously design photographs to accommodate the era of the album. The artwork had to follow a consistent theme through all the assets, whether it was a gig poster, cassette case, or an Instagram post to promote the new tour.

Check out my project's entire design process here!